Verlasso rolls out premium salmon in New York


SeafoodSource staff

Published on
September 28, 2011

Verlasso on Wednesday launched its line of premium salmon with FreshDirect, making the New York City online grocer the first U.S. retailer to offer the product. The salmon is available freshly cut-to-order.

Verlasso, a brand and trademark of AquaChile, boasts “harmoniously raised” salmon that balances nutrition with the needs of the environment. In addition to a reduction in the use of feeder fish for its fish feed, Verlasso’s salmon are raised away from industrial development, swim in spacious pens, tracked from egg to harvest and are not subject to growth hormones.

“We are excited about introducing Verlasso salmon to FreshDirect customers,” said Scott Nichols, Verlasso director. “Salmon, like people, get their omega-3s from their diets. Currently, these omega-3s come from fish oils provided by wild-caught feeder fish. Our most significant farming innovation is that we use 75 percent fewer feeder fish to produce healthy salmon rich in omega-3s.”

“We want our customers at FreshDirect to have access to the freshest and most sustainable seafood options to feed their families a healthy, great tasting product,” added Maggie Moon, FreshDirect nutritionist.

Check out SeafoodSource Editor Steven Hedlund’s interview with Verlasso’s Nichols, which ran in late August. Click here for part one of the interview and here for part two.

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