In today’s challenging marketplace, the strength and skills of Young’s Seafood Ltd.’s main suppliers, along with the service, quality, value, scale, innovation and Corporate Social Responsibility (CSR) credentials that the U.K. seafood company offers will play an increasingly crucial role in its future, according to its Chief Executive Pete Ward.
At last week’s Young’s Supplier Conference, the company hosted more than 50 suppliers from six continents and revealed the next phase of its “Virtually Integrated” supply chain strategy and discussed new ways that Young’s and its suppliers can collaborate.
“I believe that by working together collaboratively we can leverage the benefits available to a vertically integrated operation, offering the best quality and best value fish and seafood to our customers and consumers,” Ward told delegates.
“For Virtual Integration to work successfully there are some pre-requisites including shared values, trust and openness, mutual benefits, partnership supported by a long-term relationship. These elements are the backbone that makes a reality of the phrase: together we are stronger. Today we are offering more of our suppliers the opportunity to come on a journey with us and drive mutually beneficial, sustainable change,” he said.
