In continuing with its campaign to reinvigorate the fish finger, Young’s Seafood on Saturday announced the release of a microwavable fish finger.
The UK company says the innovation will allow fish fingers to compete with other microwavable snacks such as burgers.
Earlier this year, the company also launched its “Free From” fish fingers.
Young’s Micro Fish Finger is available in 100-gram snack packs of four fish fingers for GBP 0.99 (USD 1.64, EUR 1.13).
“The fish finger has been a traditional staple of frozen seafood for more than 50 years, but it is long overdue for some new thinking,” said Charlotte Broughton, Young’s marketing controller. “The Micro version is a natural next step because it optimizes all the obvious potential for fish fingers to compete in the market for nutritious quick snacks.”
