Young’s Seafood expands Funky Fish line


SeafoodSource staff

Published on
September 15, 2014

Young’s Seafood has added six products to it’s Funky Fish Kitchen line. Launched a year ago exclusively in Asda stores, the Funky Fish Kitchen line now includes two ready to eat products and four ready to cook products.
The flavors were developed by Serge Nollent, Young’s development chef, and include Smoked Salmon with a Spiced Orange, Onion and Balsamic Marmalade, Smoked Cod Fillets with a Wholegrain Mustard, Horseradish and Cheddar Cheese Melt, Masala Smoked Mackerel Fillets with a Cucumber, Yoghurt and Tamarind Raita, Salmon Fillets with Lime, Soy and Spring Onion Butter, Smoked Cod and Alaska Pollock Fishcakes with a Spicy Chowder Center, River Cobbler Fillets with a Green Thai Curry Sauce,
The new products continue to sport the colourful, distinctive fish and scales design that conveys the fun, modern products to Asda consumers. New packaging innovation gives consumers further inspiration for expanding their fish cooking repertoire. The River Cobbler Fillets with a Thai Green Curry Sauce feature step by step instructions for making a delicious curry with vegetables incorporating the product.
“We’re delighted by how popular the Funky Fish Kitchen is with Asda consumers and want to give them some new mouth-watering products for autumn and winter,” said Marina Richardson, Young’s marketing controller. “Consumers have told us that they want to eat more fish but lack confidence and inspiration so we’re giving them lots of innovative ways to funk up their meals with fish. The Funky Fish Kitchen is all about having fun and enjoying yourself when eating fish. There really is something for everyone in the range with all the flavors and fish combinations and cooking options.”
“We are really proud that the Funky Fish Kitchen is available exclusively in our stores, we really enjoy working with Young’s on this enticing and innovative range,” said Paul Geary, Asda senior buying manager. “Our customers have been really enthusiastic about it since it was launched last year with great repeat purchase. Customers have commented about the great flavors and how simple and convenient they are to prepare. We’re looking forward to promoting these new products in our stores.”

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