Lunenburg, Nova Scotia, Canada-based High Liner Foods announced it has appointed Anthony Rasetta as the company’s new chief commercial officer (CCO).
Rasetta joins High Liner from Mondelez International, where he recently served as the vice president of sales and customer development. According to High Liner, he brings extensive experience in developing, marketing, and selling multinational food and snacking brands.
"I am thrilled that Anthony has chosen to join High Liner Foods. He has an excellent track record in growing household brands across North America and brings the right mix of skills to support our goal to be the leader in branded value-added seafood in North America," High Liner President and CEO Rod Hepponstall said in e release. "We are driving a high-performance culture that fosters innovation in a nimble and agile environment. I am confident Anthony will be an asset to our team and help execute on our strategy to deliver profitability and growth."
High Liner had seen steadily improving earnings in the wake of “continued challenges” to the company in 2018. The first quarter of 2021 saw some sales declines, which the company attributed to the ongoing impacts of the COVID-19 pandemic.
"I am excited to be joining High Liner Foods to help advance their mission to reimagine seafood to nourish life," Rasetta said. "The company has undertaken a significant transformation over recent years and is poised for growth at a time when consumer appetite for seafood is growing and the company is making significant investment in marketing and innovation. I look forward to integrating the sales and marketing functions to leverage the exciting innovations High Liner Foods is bringing to market."
Photo courtesy of Anthony Rasetta/Linkedin
