Pontevedra, Spain-based vertically integrated seafood firm Nueva Pescanova announced its year-end results, showcasing strong sales and higher earnings.
The company’s FY2021 results, which ended in March 2022, showed an increase in sales of 22.4 percent over the same period in 2020 – totaling EUR 1.08 billion (USD 1.12 billion). The sales figure, the company said, was higher than pre-pandemic 2019 by 4.4 percent.
Nueva Pescanova also doubled its earnings before interest, taxes, depreciation, and amortization (EBITDA) compared to the previous year. It had an EBITDA of EUR 80 million (USD 83 million), more than double the EUR 39.5 million (USD 41.1 million) it earned in 2021.
The company said its retail, wholesale, and organized foodservice channels all increased sales to above pre-pandemic levels, and increased its sales in all its destinations – including Portugal, France, Greece, and the U.S.
Nueva Pescanova said in May 2021, it registered a program for the issuance of promissory notes in the Alternative Fixed Income Market (MARF) for up to EUR 50 million (USD 52 million).
The company recently launched its first sustainability-linked promissory notes for up to EUR 75 million (USD 80.5 million) in the alternative fixed income market of the Bolsas Mercados Españoles (BME), the operator of all stock markets and financial systems in Spain.
Most recently, the company launched a new campaign to promote its salmon surimi, which encourages customers to take inspiration from the fish they are buying.
“Routine and setbacks can make some days feel more uphill than others. Getting up early, the traffic jams, the mobile phone that does not stop ringing, are some of the situations that often stress us out and which we must overcome, triumphing as the salmon do, swimming upstream against the current,” Nueva Pescanova said.
The so-called ”Salmon Comeback” campaign was designed by the &Rosàs agency and recorded by the production company Harry. It includes three 60-, 20- and 10-second spots to be broadcast on television and will be reinforced with digital content and point-of-sale advertising for its Delicias de Salmón (frozen or refrigerated sticks) and Rallado de Salmón refrigerated products from Norway.
The campaign will highlight how people can overcome everyday problems. The commercials show a father with a baby who does not stop crying, a mother listening to her daughter play the flute out of tune, and a lady who drops all her grocery purchases just before putting them in the trunk. Towards the end of the announcement, Pescanova demonstrates how, “with a change of attitude, these days can be bested, just as a good dish can be bested” thanks to the new products.
“Making a salad or a simple piece of toast can become a totally different dinner, snack, breakfast or meal - rich, healthy and very simple and quick to prepare,” it said, highlighting salmon being a natural source of omega-3, with high protein content as well as vitamins D and B12.
Nueva Pescanova employs more than 10,000 workers in 19 countries on 4 continents. It sells its products in more than 80 countries around the world and specializes in the fishing, cultivation, processing and selling of fresh, chilled, and frozen seafood.
Image courtesy of Nueva Pescanova
