Hainan Xiangtai Fishery Co capitalizing on growth of China’s appetite for seafood

Staff from Hainan Xiangtai in front of their booth at Seafood Expo Global

The growth of China's domestic seafood market is leading Hainan Xiangtai Fishery Co. to begin looking for new species to sell.

Established in 2004, Hainan Xiangtai is a full-chain aquaculture producer of tilapia, golden pompano, shrimp, and pangasius. The company has hatchery, fish farming, feed, and processing facilities, allowing it to go from egg to final product, and across its operations it employs over 2,000 people.

Hainan Xiangtai General Manager Lin Xiao Wen told SeafoodSource during Seafood Expo Global in Barcelona, Spain that the U.S. is the company’s most important export market, followed by Mexico and Africa. Xiao Wen said that the company has seen its export market grow steadily year by year, and China’s decision to end strict Covid rules, which allowed Hainan Xiangtai to attend Seafood Expo Global – and Seafood Expo North America in Boston, Massachusetts in March 2023 – has been beneficial to meet new and old customers.

Xiao Wen said, the domestic market in China has grown in recent years to the point that roughly 40 percent of the company’s products are sold domestically. 

“We believe international business will grow every year, but for domestic market, it grows faster,” he said. “So maybe in two or three years, maybe we’ll have a bigger turnover coming from the domestic market.”

In order to make that increased turnover a reality, Xiao Wen said the company has begun examining new products that will target the domestic market in China – including imports the company can further process. 

“This year, in Boston, we were not only there to sell product, we were also searching for species that can be processed and traded in our domestic market,” he said.

The company, Xiao Wen said, believe it needs to start importing other species if it wants to increase its domestic sales …

Photo by Chris Chase/SeafoodSource

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