7 ways to promote seafood as a 'healthy' option

2. Promote the “2 a week message”. In the U.K., “frequency of consumption….is low, with only approximately a third of consumers eating fish at least twice a week. The ‘2 a week’ message, encouraging customers to include two or more portions of fish/shellfish a week (one of which should be oil-rich fish) as part of a healthy diet/lifestyle, is still a fantastic platform on which to promote fish and shellfish to customers,” Gray said.