7 ways to promote seafood as a 'healthy' option

7. A daily “Catch of the Day” specials board is a great way for restaurants to promote fish and shellfish in season, and may boost consumers’ perception of “freshness”. “Even though a restaurant may have a consistent availability of fresh fish on the menu, utilizing a ‘specials menu board’ is an excellent opportunity to utilize the best and freshest products each day, without the restrictions of a permanent printed menu,” Gray said.