Brand investment pays off for Thai Union 2Q
Thai Union’s profit for the second quarter of 2014 increased to THB 1.5 billion, up 323.9 percent compared to the same quarter last year.
Compared to the second quarter of 2013, Thai Union’s total sales grew by 7.6 percent to THB 30.3 billion on the back of stronger sales of branded tuna, frozen shrimp and value added products.
The company’s sales to the U.S. and European markets showed strong growth due to the U.S. frozen shrimp trading operation and high season of our EU operation.
However, sales from the Japanese market were lower due to sluggish demand.
“After putting emphasis on brand investment since the beginning of 2014, we gained more sales contribution from branded business,” the company said.
For the year to date, profit increased to THB 2.5 billion with sales of THB 58.2 billion.