‘Got Lobster?’ Maine weighs marketing plan
Buoyed by the success of food and drink advertising campaigns like “Got Milk?” the state Lobster Advisory Council wants Maine’s lobster industry to spend USD 3 million to boost sales and market prices.
In a series of four meetings across the state, the Lobster Advisory Council will present a business plan and marketing proposal to strengthen the brand of the Maine lobster and build more profitable demand in new and existing markets. The first meeting will be held from 6 to 9 tonight at the Log Cabin in Yarmouth.
“The time has come. We need to do something,” said Bob Baines, the council’s chairman. “The price of lobster is the same as it was 10 years ago. The cost of bait has doubled. Fuel has tripled.”
The new business effort includes a goal of spending USD 3 million on marketing, up from about USD 400,000 currently, Baines said. The budget and marketing effort would be phased in over three years.
The money for the campaign would come from lobster harvesters, dealers and processors. The industry employs about 4,000 people in Maine.