Inland Seafood, one of the U.S.’s largest seafood distributors, has added social media to its wide range of public outreach programs.
The Atlanta-based company’s latest social media campaign, “Have you seen Inland Seafood lately?” is designed to influence consumers and industry partners to get involved and educate themselves about where their food comes from. Consumers can interact with the company and each other by posting pictures of Inland Seafood sightings around town to the company’s Facebook and Twitter pages.
Posts can include run-ins with Inland employees to truck spottings, wherever Inland’s trademark “sun and waves” is seen.
“Social media is one of the most effective ways for companies to connect with each other and individuals in the market,” said Chris Rosenberger, president of Inland Seafood. “Through Facebook and Twitter, our goal is to inform and educate the people who care about the business we do.”
