Mass. eyes branding its own seafood

Massachusetts officials are examining ways to better promote local seafood and combat perceptions that stocks are depleted.

Those initiatives were discussed during the first full meeting today of the Seafood Marketing Commission, a group comprised of lawmakers, state officials, restaurant leaders, and commercial fishermen. 

“Part of what we’re doing here is playing defense against perceptions that we are abusing the ocean and will catch anything,” said state Senator Bruce Tarr, a Gloucester Republican. “For a long time we have focused our priorities on regulation. But we haven’t promoted our fish the way we should be and telling the story of how sustainable our fish are and how important it is to the local economy.”

Click here to read the full story from The Boston Globe > 

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