MSE Preview: New Products Abound

By

Chris Dove, SeafoodSource.com contributing editor, reporting from Malaga, Spain

Published on
February 17, 2009

Nortindal Sea Products and Industrias Cerdeimar are two of numerous seafood companies showcasing new products at the Mediterranean Seafood Exposition in Rimini, Italy, which kicks off Saturday.

Guipuzcoa on the Atlantic coast is Spain’s smallest province, yet with almost 90 kilometers of coastline it’s one of the country’s most important deep-sea fishing ports. Home to Nortindal Sea Products, the company is a world leader in the production of natural squid ink, cuttlefish ink and ink sauce. 

With a customer base of 600 clients in 40 countries, Nortindal exports 30 percent of its production. While domestic consumption accounts for 70 percent of its sales, in 10 years the company has tripled production and overseas volume sales, notably to 50 key buyers in the Italian market. Showcasing two new products at MSE, the company is expanding its product offerings in Italy.

Fondo de Marisco, or shellfish base, is a unique product in concentrated form. Designed to flavor rice dishes and soups, especially seafood-based ones, its main attribute is to add fragrance, flavor and color to dishes, and the consumer has to only add water. Salsa de Calamar, or squid sauce, is made with natural products to flavor fish, squid, rice and pasta dishes, and is especially designed for time-pressed home cooks and professional chefs. 

Nortindal is confident that despite the difficult economic climate its new products meet market needs by providing tasty, healthy, natural products that are easy to prepare and are accessible. 

Located in Galicia in Spain’s northwestern corner, Industrias Cerdeimar has been selling canned fish and seafood since 1884. The company’s culinary repertoire includes Ventresca de Bonito in Virgin Olive Oil, an oil-rich belly fillet of white tuna once described by Cook’s Illustrated as “the best tuna in the world.”

Industrias Cerdeimar was the first in the industry to introduce the canned-fish brands Boya and 1884. The cans feature an easy-open, one-finger system that won a HORECA Mark of Excellence and helps to facilitate handling, transportation, storage and point-of-sale display while reducing the impact on the environment.

Celebrating its 125th anniversary this year, Industrias Cerdeimar’s new products line Boya Cocina del Mar, or Boya Kitchen of the Sea, comprises prepared seafood dishes that do away with the need for cold refrigeration and a two-year shelf life. The line comprises three products: Fish Salad Bowls featuring the easy-open system; a range of rice and paellas including a unique black rice and fish dish; and Fish in Sauce, including Galician Hake in Green Sauce, Sirloin of Tuna á la Rioja and Octopus Casserole.

The Mediterranean Seafood Exposition is operated by Diversified Business Communications of Portland, Maine, publisher of SeafoodSource.

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