Is Norwegian salmon losing its competitive edge?

The value of Norway’s farmed Atlantic salmon exports in the first half (1H) of 2013 reached NOK 17.4 billion (USD 2.8 billion, EUR 2.2 billion), a record figure for the period, but demand has been waning in France — the product’s No.1 market.

Exports in 1H 2013 were 25 percent or NOK 3.4 billion (USD 565.3 million, EUR 432.6 million) higher than in the corresponding period of last year. For the same period, the volume of exports dropped 7 percent to 431,000 metric tons (MT).

The Norwegian Se…


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