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How to Build a Rock Star Consumer Brand

Speakers: Carol Ortenberg, NOSH / BevNET; Poorvi Patodia, Biena Snacks; Ken Plasse, Fishpeople; Kate Weiler, Drink Simple

The seafood industry has historically been very supply driven. But today’s consumer doesn’t want to be “sold” on what they need or engage in a one-way transaction with a company. Instead, they want to belong to a brand. In this panel, hear from experts in the natural foods and meal-kit world who have built successful, fast-growth, venture-backed businesses that are solving unmet consumer needs and building long-lasting relationships to help fuel future company growth. The aim of the panel is to give attendees a better understanding of how to meaningfully market to millennials and lessons on building an enduring brand that will drive company value and growth. Panelists will present examples of successful marketing programs, consumer research findings, and actionable suggestions. They will engage the audience with mobile polling along the way. The goal is for half the session (or more!) to be left for audience to ask questions.

Content Access

$40.00
Top 25 North American Seafood Suppliers, Volume 2

Produced by SeafoodSource editors, this comprehensive eBook takes a more in-depth look at the firms that made the list of Top 25 North American Seafood Suppliers in 2015.

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$30.00
Let's play nice: GAA's approach to advancing responsible aquaculture

Aquaculture is projected to represent 62 percent of human seafood consumption by 2030, which means that an additional 40 million metric tons of farmed seafood must be produced to quench the world’s appetite for fish. However, aquaculture faces some major challenges if it's to grow in a responsible manner. For this webinar, the Global Aquaculture Alliance’s Steven Hedlund and Molly Jacques will discuss how to tackle the three biggest challenges impeding aquaculture’s growth – animal disease management, fair treatment of workers, and consumer awareness – as well as the GAA’s approach to responsible aquaculture. Attendees can expect to gain a better understanding of third-party aquaculture certification and the pre-competitive activities that organizations and businesses can get involved in to advance the responsible aquaculture movement.

Basic Product

$25.00
The good the bad and the ugly: Brexit and the future of the U.K.'s fisheries

In June 2016, voters in the United Kingdom approved a referendum removing the country from the European Union. The British exit - or Brexit - from the E.U. will have a wide-reaching impact on the seafood industry. In this webinar, SeafoodSource Contributing Editor Jason Holland and Scottish Fisherman's Federation Chief Executive Bertie Armstrong will give an overview on the basics of Brexit, explore the opportunities and drawbacks of the decision, and offer insight and predictions on what comes next for the U.K.'s fishing and seafood industries. 

Basic Product

$25.00
Breaking the chains: How to avoid human trafficking in the seafood supply chain

It's been a year since Thailand dropped to Tier 3 on the U.S. State Department's Trafficking In Persons Report, in part due to the country's lack of controlling the ongoing problem of human trafficking in the fishing industry. What's changed? Have things improved? Recent media reports show the problem still exists, and importers at the other end of the supply chain need to consider their options to prevent being connected to this kind of behavior. In this webinar, we'll talk about just what importers can do to safeguard their seafood supply chains.

Basic Product

$25.00
Socially savvy: Advanced social marketing for the seafood industry

Any seafood marketer who doesn't include social media in the plan for promoting product is missing out on a huge opportunity to get the word out. This webinar, which follows up on a webinar SeafoodSource presented back in January 2015, offers more advanced tips for putting a social media platform to work.

Basic Product

$25.00
Managing Product Recalls and Contamination in the Seafood Industry

The seafood industry is often under the microscope during a food borne outbreak and when the evidence is strong it is always followed by a recall; some out of extreme precautionary measures and others out of necessity. Even without an official recall, the threat of contamination is ever-present.

With a rise in food-related recalls in recent years, traceability systems are essential to identify the source of the problem and take appropriate corrective measures. Without a strong traceability capability, it will be harder to pinpoint the sources of contamination, and if you have a recall, you will likely end up disposing an excessive amount of product and lose money. Learn how to protect your company and take the correct precautions.

Basic Product

$25.00
How Pebble Mine threatens the Alaska Seafood brand

A proposal to develop what could possibly be the world’s largest gold and copper mine, which was shelved during the administration of former U.S. President Barack Obama, recently received a fresh lease on life under the administration of President Donald Trump, a champion of increased domestic mining.

Content Access

$25.00
The American Seafood Consumer

This month, SeafoodSource presents a new report, Appraising Proteins: American Consumer Behavior at the Retail Level, the result of a comprehensive survey of seafood consumers in the United States discussing grocery shopping behavior, eating habits and budgets, all with an eye toward comparing seafood to other key proteins such as beef, pork and chicken. SeafoodSource Market Research Analyst Kerry Gross will join us to talk about some of the key demographics covered in the report, and tell us more about how seafood fares on America's dinner plate.

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$25.00
2019 Global Landscape Assessment of FIPs

2019 Global Landscape Assessment of FIPs

Content Access

$25.00