Mark Godfrey

Contributing Editor

Mark Godfrey is an Irish journalist covering the agriculture and fisheries sectors in Asia, with a focus on China. Proficient in Mandarin, he has frequently traveled across China's fisheries and aquaculture regions and learned the inner workings of China's corporate world during a nearly three-year stint at the Financial Times' “China Confidential” publication. He has also reported widely across Southeast Asia and the former Soviet Union. He has educational certificates in agriculture and food science, as well as Mandarin.

Published on
July 1, 2020

The impact on seafood sales in China of the false linkage between COVID-19 and imported salmon, triggered by an outbreak that began at a Beijing seafood market, will be “temporary,” according to analysts of the Chinese food market ... 

Photo courtesy of Amar

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Published on
June 30, 2020

China’s leading online-offline retailer of seafood is running a “buy national” seafood for the Dragon Boat holiday, which commenced 25 June.

Hema Fresh, which is controlled by online commerce giant Alibaba, stressed the local provenance of the seafood in a marketing campaign running through the weekend of 27 June.

Hema, which has long championed imported seafood as a clean, safe product, said its campaign is merely to

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Published on
June 30, 2020

The World Trade Organization (WTO) has released a new draft document intended to serve as the basis for forward progress on a deal on eliminating harmful fishery subsidies.

The negotiations, which have a completion deadline of the end of 2020, have been stalled due to disagreement between fishing nations and the global COVID-19 crisis.

Ambassador Santiago Wills of Colombia, who is chairing the talks, released a draft text he intends will serve

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Published on
June 26, 2020

The Andoni Fishing Port and Processing Zone, under construction in a coastal region of Rivers State, is being billed as the first of its kind in West Central Africa’s Gulf of Guinea.

The new port will trade in species like mackerel, herring, tuna, and croaker, as well as crustaceans, nearly all of which will be destined for the export market. The 2,500-hectare site, incorporating a fishing port, processing facilities, warehousing zones,

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Published on
June 25, 2020

There’s been an explosion in the number of entrants to China’s seafood distribution sector, according to research produced by Qi Cha Cha, a consultancy providing information on corporate credit worthiness in China ... 

Photo courtesy of Nopparat

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Published on
June 24, 2020

A recent social media campaign by the Alaska Seafood Marketing Institute (ASMI) yielded an impressive 55 million impressions on the leading Chinese social media platform Weibo.

The campaign was part of a social media promotion this winter by ASMI, where 50 Weibo influencers posted about Alaska seafood and fans of the posts were entered to a lucky draw for Alaskan seafood prizes.

ASMI’s long-time marketing contractor in Shanghai, SMH

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Published on
June 24, 2020

An outbreak of COVID-19 in Beijing falsely linked to salmon could prove fatal to some local industry players ... 

Photo courtesy of Martin

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Published on
June 23, 2020

The General Administration of Customs China (GACC) has written to the food safety agencies of most of its main trading partners to officially request assurances that food processing establishments eligible to export to China follow measures to prevent any COVID-19 contamination of food products during food production.

Additionally, U.S. seafood companies have gotten a form from customers in China requiring them to sign a declaration stating

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Published on
June 22, 2020

Despite the plunge in salmon sales in China in the past week due to its false linkage to an outbreak of COVID-19 in Beijing, salmonids will be core to China’s future aquaculture investment, according to a leading executive in the aquafeed industry in China ... 

Photo courtesy of

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Published on
June 19, 2020

An eye-catching new fishing vessel is generating fanfare in China.

At 120 meters in length and 21 meters wide, the Shen Lan was launched in May from a port in Shanghai by Shanghai Chong He Industry Group subsidiary Jiangsu Shen Lan Distant Water Fishing Co. (also known as Jiangsu Sunline Deep Sea Fishery Co. Ltd. or Sunline Fishery). The company aims to increase its krill processing with the new vessel, with the goal of producing human health

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