John West Australia has committed to the World Wildlife Fund’s Global Sustainable Seafood Charter, pledging that all John West Australia and New Zealand seafood products will be sustainable by 2015.
The commitment includes developing a sustainable seafood procurement policy improvement plan, promoting of Marine Stewardship Council- and Aquaculture Stewardship Council-certified products, ensuring traceability, removing at-risk species from its product mix and making sustainability information accessible to consumers.
“At John West, we are passionate about seafood and dedicated to playing a role in the long-term health of our oceans,” said Terry O’Brien, managing director of Simplot Australia, owner of John West. “We are committed to responsibly sourcing our products and look forward to working collaboratively with WWF to ensure quality seafood can be enjoyed for generations to come.”
Numerous seafood supplier and retailers have committed to WWF’s Fund’s Global Sustainable Seafood Charter, including Marks & Spencer.
For John West, this is the latest in a string of sustainability commitments. Last July, the company vowed to no longer source tuna caught in a purse seine using fish aggregating devices. And last October, John West launched a new marketing campaign in the United Kingdom allowing customers to trace the origin on their tuna.
John West is the largest supplier of branded seafood products in Australia and New Zealand.
