One of China’s fastest-growing grilled fish restaurant chains has opened its first store in the nation’s capital of Beijing.
Kaojiang Spicy Grilled Fish recently opened a new outlet in the Joy City malls in Beijing’s Chaoyang district. Founded in 2013, Kaojiang has 70 outlets nationwide and serves full, grilled, lower-priced fish, such as pangasius, perch, and tilapia.
Headquartered in the city of Chengdu in the province of Sichuan, Kaojiang also serves spicy dishes popular from that region of China.
Though similar restaurants like Tai Er have had to cut back expansion plans due to dampened consumer sentiment, Kaojiang has approached expansion at …
