A recent survey on consumer-purchasing habits commissioned by Bumble Bee Foods showed that the majority of consumers are choosing canned tuna, with fewer consumers opting for canned chicken, specialty items and other canned meats.
Of the respondents who said they are buying about the same amount of canned meats as two years ago, 51 percent are purchasing more canned tuna. Of the respondents who said they are using more canned meats than two years ago, 18 percent are purchasing more canned tuna.
"Bumble Bee's core seafood products and, most specifically, its canned tuna are nutritious and provide great value. As consumers look to save money and increase the value they find at the grocery store, tuna is a natural choice lending itself to a variety of recipes that the whole family can enjoy," Dave Melbourne, Bumble Bee's senior VP of consumer marketing, told SeafoodSource.
Bumble Bee commissioned the survey to identify consumer-purchasing trends so that the San Diego-based company could provide value through consumer advice, product recommendations and new cost-saving measures beyond the typical approach of looking for the best prices, special offers and/or coupons.
"Meal planning and stocking up on items from the center aisles such as canned tuna and specialty seafood products are great ways to save on grocery spending," said Melbourne. "With Bumble Bee products families can prepare meals that are quick, simple, tasty and nutritious — all within their budget."
January 17, 2010
