Shanghai Kedi looks to seafood snacks


Catherine Zhang, contributing editor reporting from London, England

Published on
March 12, 2009

China Marine Food Group Ltd., a major distributor of seafood snacks and fresh and frozen seafood, has signed a contract with Shanghai Kedi Convenience Store Co. Ltd. to supply the chain with seafood snacks in its 1,200 Shanghai outlets.
Although seafood snacks have always been popular in China, demand for snacks has increased in recent years due to a flourishing on-the-go population with a robust demand for fast food and snack foods.
Frito-Lay, McDonald's and Kentucky Fried Chicken have all seen double-digit first-quarter growth in China, whereas other markets have barely moved during the global financial crisis.
Kedi has already begun carrying China Marine Food's Mingxiang brand of seafood-based snacks. The China-based snack distributor focuses on supplying convenience stores across China.
With the Kedi contract, China Marine Food Group now supplies a total of 2,600 retail outlets. China Marine has 18 products, comprised of dried and processed seafood and fresh and frozen fish sold under its Mingxiang name to approximately 30 retailers, including major superstores such as Wal-Mart and Carrefour.

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