Stock listing for Chinese seafood importer puts branding, store plans in the spotlight

Qingdao Guo Xing Foodstuffs, which runs the ‘Hai Mai’ brand of imported seafood, has been listed on China’s stock exchange for small- and medium-sized firms.

The firm, which claims annual revenues of USD 160 million (EUR 140.5 million), is keen to import larger volumes of seafood, particularly wild seafood.

The company’s listing will generate cash to expand the firm’s online operations and its growing network of stores, as the company has expanded nationwide.

The ‘Hai Mai’ logo has become an increasingly common sight in recent years in supermarkets targeting wealthier Chinese customers.

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