Bumble Bee’s major new advertising campaign – its first in years since the canned tuna price-fixing scandal in the U.S. – asks consumers to re-think shelf-stable tuna.
It’s cheeky “YES! BUMBLE BEE!” messaging centers on “touting tuna’s many benefits by showing up creatively in ways you may not anticipate, but frankly, places that Bumble Bee tuna has always rightfully belonged,” the San Diego, California-based company said …
