Cruise line Holland America ups seafood purchases, partners with food home delivery brand Vital Choice

A seafood dish served on a Holland America Line cruise.

Seattle, Washington, U.S.A.-based cruise company Holland America Line plans to increase its purchases of seafood through an expansion of its fresh fish program and new partnerships with celebrity chef Masaharu Morimoto, who will prepare several new seafood dishes for cruise guests to enjoy, and food home delivery company Vital Choice.

Holland America’s global fresh fish program now features 80 types of fresh fish, boasting locally sourced ingredients and destination-inspired menus.

“The ability to source and prepare so many types of fish globally is a testament to our outstanding culinary team,” Holland America Line President Gus Antorcha said. “From yellowtail snapper in the Caribbean to barramundi in Australia, the variety of fresh fish we offer is unrivaled in the cruise industry.”

The cruise line is also a consistent purchaser of Alaskan seafood, and it recently became the first cruise line to earn Responsible Fisheries Management (RFM) certification for all six of the cruise line’s ships that travel to Alaska.

“Holland America Line has shared Alaska adventures with our guests for 75 years, and supporting sustainable fishing and local business is an important commitment for us,” Antorcha told SeafoodSource.  “We’ve pledged to buy and serve only local, sustainable, fresh seafood on Alaska voyages.”

As part of the program’s continual expansion and dedication to offering guests unique seafood experiences, Holland America named celebrity chef Masaharu Morimoto as the program’s ambassador and revealed that he will bring his “signature style to curated dishes served in the main dining room, as well as in a pop-up restaurant to be introduced fleetwide by early 2024,” the company stated.

“I chose to partner with Holland America Line because ... 

Photo courtesy of Holland America Line

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