Aller Aqua targets carp-centric Balkan region with new feed factory

Published on
December 20, 2019

Christiansfeld, Denmark-based fish feed producer Aller Aqua has undergone a strategic expansion into the Balkan region with its latest factory build in Secanj, Serbia, near to the Romanian border.

The company is looking to make an impact on the Balkan market – particularly in the form of carp feed – with its new facility, which is the seventh owned and operated by the firm. Carp represents approximately 85 percent of Serbia’s total aquaculture production, Aller Aqua noted. The firm produces feed for more than 30 different fish species, with carp feed standing as one of the firm’s core products.

“We have been present in Balkan for a long time, and had a wish of dedicating more resources to the area,” Aller Aqua CEO Hans Erik Bylling said in a press release. “Then we had the opportunity to include Petar and Dimitrije in Aller Aqua, and shortly after we found the factory. The plan really fell into place. We are in a phase of rapid growth, and we are pleased to include Balkan and specifically Serbia in this growth. We see a lot of potential here.”

“We have moved very fast since joining Aller Aqua. I am very proud to be in charge of Aller Aqua Balkan and look forward to selling even more quality carp feed to our customers in Serbia. One day we hope to start export to other markets, but first we need to ensure a solid foundation locally,” Aller Aqua Balkan Executive Director Petar Pejčić added.

Although the factory is already operating, an official inauguration is planned for the spring of 2020, according to the Aller Aqua release. Further plans to expand the premises of the factory are already on the table, the company confirmed, and an export license has been secured or CEFTA and European Union countries.

A family-owned enterprise, Aller Aqua Group produces fish feed for more than 60 countries worldwide, and has factories in Denmark, Poland, Germany, Egypt, China, and Zambia, in addition to Serbia.

Photo courtesy of Aller Aqua

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