International canned seafood company King Oscar announced today that the close of 2012 will mark the company’s 110th year in business.
The company first opened its doors in 1902, the year Charles Lindbergh, Ansel Adams and John Steinbeck were born. It was the year the first motion picture theater opened in Los Angeles, and the year Cuba gained independence from Spain.
The company also secured permission from King Oscar himself, then the ruler of both Norway and Sweden, to use his likeness on its cans. To this day, according to the company, it is the only sardine company to have special royal permission to do so.
“Reaching the 110th Anniversary is a significant achievement for even the most deeply entrenched and widely respected company,” said King Oscar USA President John Engle. “We’re proud to carry on the legacy paved by our predecessors, and in honor of our Norwegian heritage, remain vigorously commitment to providing consumers the finest sardines nature has to offer.”
As celebrate the anniversary, the company has released a new redesign of its logo and packaging, still displaying the image of King Oscar, known as a naval officer, diplomat, and leader of his people.
