New site sells only sustainable seafood

By

SeafoodSource staff

Published on
April 4, 2010

 A San Francisco company on Thursday announced the launch of its online seafood marketplace, dubbed i love blue sea.

The Web site, ilovebluesea.com, offers only sustainable seafood; species deemed unsustainable by the Monterey Bay Aquarium's Seafood Watch program and Greenpeace will not be sold on the site.

In addition, all of ilovebluesea's products are vetted by a third party to prove they originated from a sustainable source. Items are also labeled with country of origin and an explanation of how they were caught or farmed.

The company ships product overnight from its San Francisco warehouse to anywhere in the continental United States.

"Our goal is nothing short of changing the way the entire seafood industry works," said Martin Reed, founder of i love blue sea. "Fully adopting sustainable seafood is the only way that we will be able to save the oceans, and the bounty they offer, for future generations."

Among the items on special at ilovebluesea.com on Friday were mahimahi fillets for USD 10.57 a pound, greenlip mussels for USD 8.87 per two-pound bag and Kumamoto oysters for USD 1.57 each.

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