Road to Boston: Japan's plan

Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) on Tuesday announced it is increasing its presence at the International Boston Seafood Show in March.

MAFF recently initiated a 10-year plan to double Japan's exports of agriculture and seafood products to more than USD 10 billion (EUR 7.2 billion). Currently, the country's food exports to North America represent less than 20 percent of its total food exports worldwide.

As part of its 10-year plan, Japan has launched a marketing campaign to increase interest in Japanese seafood in the United States.

"Japanese cuisine has enjoyed incredible popularity in recent years, which I think speaks to the excellent quality, nutritional value and flavor of Japanese seafood," said Junichi Takeuchi, director of the MAFF export promotion office. "The success of our two previous Japan Pavilion booths [in Boston] has convinced us to strengthen our presence at the show, and I sincerely look forward to giving visitors an opportunity to experience and learn about the excellence of traditional Japanese seafood."

The pavilion will feature demonstrations and samples. A tasting reception will also be held at the Faneuil Room of the Westin Waterfront Hotel on 14 March from 5 to 7 p.m.

The International Boston Seafood Show will take place 14 to 16 March at the Boston Conference & Exhibition Center. The Japan Pavilion will be located at booth No. 1805.

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