Chris Flocchini and John Goforth of Sierra Meat & Seafood talk about building a category

Chris Flocchini, president and CEO of Sierra Meat & Seafood and Flocchini Family Provisions, is the third generation heading his family’s business. The company traces its roots to San Francisco, California-based Durham Meat Co., which was founded in 1890 and bought by his grandfather in 1934. Seafood is a fairly recent addition for the company, now based in Reno, Nevada, but it represents about 15 percent of total revenue and 35 percent of the company’s local business. Sea…