Maine Lobster Marketing Collaborative’s Matt Jacobson builds the Maine lobster brand

Published on
May 24, 2016

Matt Jacobson is executive director of the Portland-based Maine Lobster Marketing Collaborative. The collaborative was established in 2013, is funded by Maine lobster dealers, processors and harvesters and is overseen by an 11-member board.

SeafoodSource: Explain what the Maine Lobster Marketing Collaborative is and the concept behind it.

Jacobson: The Maine lobster industry has been active and self-regulating for nearly 150 years, employing thousands of Mainers and contributing more than USD 1

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