Ruth Carter, marketing and sales manager for Alaska’s Kwik’pak Fisheries, talks to SeafoodSource about the launch of the company’s latest new product, Keta Candy. Carter discusses the idea behind launching the traditionally hot-smoked salmon product, how it was introduced to the market and what type of feedback it has received so far.
Grandin: What’s the vision behind Keta Candy?
Carter: The vision is simple: We created Keta Candy as a way to share our very special salmon with as many peo…
