Transparency drives GlobalGAP QR code


April Forristall, assistant editor

Published on
April 24, 2012

On Wednesday at the European Seafood Exposition, GlobalGAP launched of a new branded traceability logo that aims to effectively give consumers immediate information and thus transparency on seafood products available in stores.

An integrated QR code will go to the GlobalGAP website (, where consumers can find information on responsible aquaculture practices, including criteria for legal compliance, food safety, animal welfare, worker welfare, and environmental and ecological care. The site will also be continually updated to provide the most relevant information available.

GlobalGAP Chairman Nigel Garbutt said the ultimate goal of the QR code is to provide consumers with transparent information. Garbutt said the QR code will resonate more with increasingly tech savvy consumers, especially younger consumers.

“The QR code is not just another logo,” said Garbutt during a press conference at the Brussels Exhibition Centre. “Consumers are looking for open and transparent information in a rapid way and this sort of technology is set to deliver what consumers want. We want to make things transparent that haven’t been before, and then consumers can make their own informed decisions.”

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