Kritsen taps convenience, sophistication

Tapping into growing opportunities for convenience in the chilled-seafood segment, France's Kritsen is rolling out a diced salmon product.

The small cubes of cooked salmon target the growing market for culinary aides and are designed for hot or cold recipes. The product also taps into the "sophistication" trend that has marked seafood innovation recently.

The concept unites "gourmandize and creativity," according to Kritsen, which was bought by farmed salmon behemoth Marine Harvest in 2007.

In addition to convenience and sophistication, the launch meets the voracious French appetite for salmon, still the country's most popular fish, ahead of cod and coley.

A recent survey from Kantar Worldpanel revealed that nearly half (46 percent) of all French households buy fresh salmon and 25 percent buy frozen salmon. An impressive 72 percent pluck smoked salmon from store shelves.

Kritsen designed three different varieties for the ready-to-use product, which consists of more than 80 percent salmon for the varieties of cooked cubes: natural, smoked or seasoned with lemon and dill. The cubes can be used "to bring relief to the most simple recipes, such as quiche, salads, pizza and verrines."

The 10-by-10-by-10 millimeter salmon squares are packed in re-sealable 120-gram Doypak bags, and are free of coloring, artificial flavoring and preservatives.

This latest roll out follows hot on the heel of Kritsen's early June launch of two ready-to-eat seafood flan products, which, again, target convenience within the seafood delicatessen segment. The entrées of salmon flan with a broccoli cream sauce and crab flan with a lobster cream sauce are "quick and easy to prepare after re-heating and removing from the mold," according to Kritsen.

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