Seafood brands Northern Wind, Echo Falls, and High Liner have all released new products before exhibiting at the 2026 Seafood Expo North America (SENA), being held in Boston, Massachusetts, U.S.A., from 15 to 17 March.
Americans’ increasing desire for high-protein and convenient, value-added seafood led New Bedford, Massachusetts, U.S.A.-based Northern Wind to develop its new Bon Cuisine Seafood Proteins range, which includes Wild-Caught Scallops with Lemon and Herb Butter Sauce, Wild-Caught Scallops with Gochujang Butter Sauce, Wild-Caught Scallops with Garlic Parmesan Butter Sauce, Premium Shrimp with Garlic Parmesan Butter Sauce, Premium Shrimp with Spicy Asian Soy Butter Sauce, and Premium Shrimp with Spicy Cajun Butter Sauce.
All the items, including the Patagonian, Marine Stewardship Council (MSC)-certified scallops, are “simple, quick, and easy to bring to the table in less than 10 minutes,” Northern Wind CEO George Kouri told Seafoodsource.
What differentiates the new range from other products on the market is the fact that there are not a lot of value-added scallops available, particularly those that are priced affordably, Kouri and Northern Wind President Jeff Bolton said.
“We are very price-conscious and have produced a win-win with high-quality product that is priced affordably,” Bolton said, explaining that the price level – both the shrimp and scallop lines retail for a suggested USD 8.99 (EUR 7.62) each – was achieved due to the fact the company can manufacture the line in its own facility.
“Seafood is not the largest consumed protein in the U.S., unfortunately. So … we tried to make it competitive with lower-cost proteins such as chicken so a family could afford to bring seafood into their homes,” Kouri said.
Additionally, the unique, “chef-inspired” flavors are likely to resonate with Gen Z consumers, according to Bolton, who said they can easily add pasta or rice with either the scallops or shrimp, turning the product into a quick, restaurant-quality meal.
Meanwhile, Echo Falls Seafoods, based in Monroe, Washington, U.S.A., also aims to tap in to trending food offerings in retail and foodservice.
For retail, it is introducing Smoked Norwegian Atlantic Salmon Party Slices, which are sliced to fit a variety of appetizer bases. Flavors include Pepper, Traditional, and Dill on one platter.
Plus, its Smoked Atlantic Salmon Bites are “snacks that are packed with protein and flavor in convenient and portable packaging, making them the ultimate on-the-go option,” the company said.
For foodservice, Echo Falls is expanding its portfolio with versatile, chef-friendly offerings, including Nova Atlantic Salmon Sliced Side, Oak-Smoked Yellowfin Tuna coated with Black and White Sesame Seeds, Honey-Cured Hot-Smoked Atlantic Salmon Side, Smoked Norwegian Atlantic Salmon Party Slices (Pepper, Traditional, and Dill Trio), and Honey-Cured Smoked Atlantic Salmon Bites.
“Smoked seafood continues to rise in popularity, and we’re thrilled to introduce products that make it easy to serve with style – whether at home or in a professional kitchen,” Echo Falls President Alex Klein said.
Lunenburg, Nova Scotia, Canada-based High Liner Foods is also launching new products, including a partnership with Guinness on its Sea Cuisine Guinness-Battered Fish Strips and Shrimp products, which are available in grocery and club stores across the U.S.
“Fish and chips and battered shrimp are classic pub favorites and not easily replicated at home, until now. The collaboration between Sea Cuisine and Guinness combines the expertise of the number one brand in frozen prepared seafood in the U.S. with the iconic Irish stout, and the result is the perfect restaurant-quality meal right in your own home,” High Liner Chief Commercial Officer Anthony Rasetta said in a release.
The fish strips utilize MSC-certified Alaska pollock and the battered shrimp is made with responsibly sourced, Best Aquaculture Practices-certified shrimp, according to the firm.
High Liner also launched a fully cooked range for foodservice in January, which included two sandwich items: a Panko-Breaded Pollock Square and a Panko-Breaded Sandwich Portion, along with Panko-Breaded Pollock Strips and Garlic and Herb Lightly Coated Pollock Strips.
"Our new line of responsibly sourced, fully cooked products opens up the opportunity for operators and distributors to offer consumers more of what they are looking for on their menus – new, elevated, and high-protein offerings that are quick, easy, and done perfectly every time,” Rasetta said.
The three seafood brands are not the only ones taking advantage of this year’s SENA to market new products. Rancho Cucamonga, California, U.S.A.-based Aquamar also announced it will be showcasing a new fully cooked, refrigerated, value-added seafood line at the event.
