New farmed salmon Web site targets Americans

The Norwegian Seafood Export Council announced on Wednesday that it has launched a Web site to promote Norwegian farmed salmon to American consumers. features informational videos on how to purchase, prepare and cook Norwegian farmed salmon, nutritional information and recipes ranging from BBQ Salmon Kabobs to Cajun Salmon to Chipotle Glazed Salmon. Users can also learn about how salmon is raised in Norway and about the industry’s quality control measures.

Users can follow and share recipes via Twitter, Facebook and other social networking tools.

The site is hosted by “Nicole,” an American mom “who loves to cook.”

The council has ramped up its farmed salmon marketing efforts in the United States this year, including opening a U.S. office in New York, due, in part, to a supply shortage in Chile, which is battling an infectious salmon anemia (ISA) outbreak.

U.S. imports of fresh Atlantic salmon fillets from Norway were up drastically to 11.1 million kilograms through August, compared to just 1.5 million kilograms through August 2008.

Norway has stepped up its farmed salmon output this year due to Chile’s ISA woes. Last week, the council announced that Norwegian salmon exports reached a record 83,536 metric tons (round weight) in October, up 24 percent from October 2008.

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