Prix d'Elite winner sees higher profits


Neil Ray, SeafoodSource contributing editor, reporting from Bangkok

Published on
June 4, 2009

 Just over a month after capturing an award at the Seafood Prix d'Elite new products competition during the European Seafood Exposition in Brussels, Belgium, Vinh Hoan Corp. has rolled out its winning product, Seafood Harmony.

The Ho Chi Minh City, Vietnam, company won a health and nutrition prize for its Seafood Harmony, barramundi combined with jumbo black tiger shrimp and sea scallops and topped with sun-dried tomato, capers and roasted garlic butter sauce. The seafood is hand-wrapped in a traditional en papillote wrapper, which is designed to steam the product in its own moisture with little added fat.

Vinh Hoan was the first ever Asian company to win a health and nutrition award at Seafood Prix d'Elite.

Winning the award has helped Vinh Hoan post higher profits, the company reported.

Vietnam's seafood exports beat expectations in April, reaching USD 1.06 billion (EUR 0.74 billion). Despite the difficult economic climate, most Vietnamese seafood exporters are seeing share values rise; the average share price among the country's major seafood exporters increased 7.8 percent in April.

Russia's decision in early April to lift its ban of Vietnamese seafood has certainly helped boost exports.

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